About Us
The story behind the newsletter.
We spend an unhealthy amount of time dissecting campaigns, reading reports, watching ads, and falling into internet rabbit holes.
Eventually we realized something.
The best insights were buried across fifty tabs, ten newsletters, and a dozen TikTok accounts.
So we built the thing we wished existed.
QULIT pulls together the smartest brand moves, cultural moments, and marketing news into one visual, easy-to-read issue.
Who We Are
Five people who spend way too much time thinking about why things go viral.
We obsess over which campaigns actually worked, and what consumers are really doing when the data says one thing and culture says another.
We are not an agency. We are a small, obsessed team of young marketers who believe that the best way to get good at this industry is to study it.
The Team
Aidan Tan
Strategy Lead & Editor-in-Chief
Xavier Contreras
Research & Intelligence Lead
Ian Endozo
Creative Director
Arby Andaya Jr.
Growth & Partnerships Lead
Diego Roxas
Performance & Insights Lead
Read QULIT.
The smartest brand moves and cultural shifts, delivered straight to your inbox.
Subscribe