STRATEGY
2 min read
How to Get 1,000 Salespeople for Free
Why TikTok Shop's affiliate ecosystem is flipping traditional influencer marketing on its head.
Aidan TanRead Short
Everything under 2 minutes
Shorts
Bite-sized stories, trends, and insights. Because your time is valuable, and TikTok ruined your attention span.
CULTURE
2 min read
How Logan Paul Plans to Break the Pokémon Card Market… Again.
Why Logan Paul's hunt for the 'Genesis' of Pokémon cards is a masterclass in creating value through scarcity and culture.
Xavier ContrerasRead Short
CREATIVE
2 min read
Everyone Thought This Ad Was AI
Coinbase's latest campaign proves the best way to stand out in the AI era might be to avoid AI altogether.
Aidan TanRead Short
BRANDING
2 min read
How Erewhon Makes $12 Water Make Sense
The ingredients matter. But the perception matters even more.
Aidan TanRead Short
STRATEGY
2 min read
The World Cup Just Promoted a YouTuber to the Main Stage
iShowSpeed's performance says more about modern influence than modern music.
Aidan TanRead Short
BRANDING
2 min read
Why Every Luxury Brand Wants Gentle Monster
The South Korean eyewear label has become one of luxury's most valuable creative partners.
Aidan TanRead Short
STRATEGY
2 min read
McDonald's Used AI to Sell Taste
The campaign wasn't about artificial intelligence. It was about what AI can never experience.
Aidan TanRead Short
STRATEGY
2 min read
IKEA Sold Garbage Bin Juice?
IKEA Turned Trash Into a Marketing Campaign
Aidan TanRead Short
BRANDING
2 min read
Why Every Toothpaste Looks the Same
OZEN proves the biggest branding opportunity was hiding in plain sight.
Aidan TanRead Short
CREATIVE
2 min read
This Tiny Packaging Change Won the Internet
Aldi proved the best campaigns don't always start with a big budget.
Aidan TanRead Short
STRATEGY
2 min read
Apple's Cheapest Mac Has a Hidden Agenda
Why Apple's cheapest MacBook says more about growth than affordability.
Aidan TanRead Short